FILA, a leader in high-end sports market, uses Augmented Reality technology to celebrate the launch of the collaboration between FILA and Mihara Yasuhiro limited line of products. Media & Digital Labs worked with FILA Marketing(Hong Kong) to plan, design and develop the digital marketing campaign on their official Instagram platform, through Instagram Filter across Hong Kong and Singapore.
The Instagram Filter Game, Tennis Fever, using the head movement of the players to control the position of the player, all powered by Facebook’s Spark AR platform.
Client: FILA Marketing (Hong Kong) Limited
Direction: Wing Tang
Designed by: Steven Cheng
Production Company: Media & Digital Labs