MyChoices Mortgage Solutions is a new startup offering financial consultant services in Hong Kong. The business aim to reach an upper tier of customer within their first year of establishment.
Media & Digital Labs became MyChoices’s branding partner at an exciting moment of change for the organisation. By reporting directly to the founder, the company has successfully transformed from a start up to a sophisticated financial consultant that express confident and authentication.
The challenge was to build a logo mark to present the core vision of the company, to express the message that could speak to each new customers and to provide a brand that could act as a tool for their continued growth.
Positioning the startup for success
Previously Mychoices had been perceived as an individual consultant. As the team and partners expanded, Media & Digital Labs replaced the original branding with a whole new set of visual elements and colour theme. By doing so, it gave a sense of professionalism that opened the door for for next level of customer.
Media & Digital Labs not only created a brand strategy for the the new ‘Mychoices’, but also provide a set of tool to help them develop the materials that they will need along the journey.