Micro Design Living

Branding · Digital Design · Logo Design

Steven Cheng and team design the logo and website for London based start-up company Micro Design Living.

The company is a startup company found by Julia Lundsten from London in the UK focusing on delivering interior design services for small apartment. Media Design Labs worked closely with the owner and created the new logo and identity, highlighting the unique concept of the interior design services.

Year:
2018

Role:
Creative Director

Client:
Micro Design Living, London

Micro Design Living

We think the logo itself should represent and communicate the concept of ‘interior solutions for micro apartments’. The result is a simple yet sophisticated spacing planning drawing fitted with the company name. Having the company name increase in scale also allow the concept of ‘maximising living practice within small spaces’ speaks for itself.

A microsite is also been built for the start-up’s presence on the internet, with focus on delivering the most information content – copywriting. The microsite also aims at conversions – to get visitors get in touch via the contact form.The pop-up store focuses on our most developed sense: our sense of smell. Four candles are available, whose scents were created by a Korean perfumer.

Proposed concepts.
The selected concept and the final refined design.

A microsite is also been built for the start-up’s presence on the internet, with focus on delivering the most information content – copywriting.

The microsite also aims at conversions – to get visitors get in touch via the contact form.The pop-up store focuses on our most developed sense: our sense of smell. Four candles are available, whose scents were created by a Korean perfumer.