FILA Hong Kong Augmented Reality Campaign
FILA, a leader in high-end sports market, uses Augmented Reality technology to celebrate the launch of the collaboration between FILA and Mihara Yasuhiro limited line of products.
Media & Digital Labs worked with FILA Marketing(Hong Kong) to design, develop and launch the digital campaign on their official account across Hong Kong and Singapore.
The campaign offer discount coupon for every participants, resulting a huge network effect during the launch season.
Client: FILA Marketing (Hong Kong) Limited
Account: Wing Tang
Designed by: Steven Cheng
Production Company: Media & Digital Labs